Tag Archives: Twitter

And then there were words…

31 Jul

When Swapan sms’d me to ask if I would review his book, I readily agreed. And then, I procrastinated for reasons too complicated to explain.

Swapan is now a neighbour but has been a friend, colleague and competitor for almost two and a half decades; so, I have known him in more ways than one. And yet, I was surprised to learn that he had failed once in school.

Now, several weeks after carrying the little book around (it’s size, and much more besides, reminds me of The Little Prince that I was gifted in college) I sat myself down to review it. Actually, you can’t read This is all I have to say…you race through it and, before you realise it, you’ve reached the end. Which, I guess, is how it’s meant to be. So, you return to it to nibble on its maxims and, if they seem familiar, it’s only because they’re all (well, almost all) so very apt.

This_Is_All_I_Have_To_Say

Swapan Seth's Book Debut

Swapan Seth’s style has always been pithy. And this book is very Twitterish: it’s alliterative from the start (“An assortment of angsts. A cauldron of concerns.”) aphoristic, crisp and often clichéd. But, as we’ve always been told in advertising, clichés invariably work. Advertising runs not just in Swapan’s veins but also through his pen (or iPad or whatever digital device he used while writing this 95-pager) and its impact shows in everything about the book. It’s been written to a brief; with a sharply defined core target audience (his two sons) and a larger – yet niche – set of folks in mind; its positioning is unique (which may also be a bit of an issue because conventional booksellers won’t know which shelf to stock it in) and it’s exquisitely designed by Bonita Vaz-Shimray whose use of a wonderfully-named font, MrsEaves, adds to the crunchiness of the words…. like almonds in muesli. I do feel, however, that towards the second half of the book, the designer got carried away and readability does become an issue. But packaging is essential for any creative person who secretly worries that his ideas may not otherwise be expressed as well as they were originally envisaged.

There are gems tucked away in this book: “Parenting is a relay race.” And almost the entire chapter on love: “One day you will find love. Or rather love will find you” are among my favourite lines. If, in any book or film, you can find even one line that you relate to instantly, consider yourself as having received more than what you paid for the book (Rs 195 in this case). I found some sections reminding me of others that I had read (the chapter on Friends brought back memories of Desiderata, for instance) but even if Swapan has been inspired by all that he has read (and his appetite for words is XXL) there is nothing wrong. James Webb Young, an early 20th century practitioner of advertising said that ideas are nothing but an original combination of old elements. And Ms Rowling is known to have written that words allow us to create magic like nothing else can… this book comes close to it.

There are, however, some things I would have done differently.

The title, for instance, seems to eliminate the possibility of another book – and that would be a shame. If this is really all Swapan has to say, I’d be surprised. I find the front and back covers trying too hard to impress the reader that some well-known folks have endorsed the book: not really required, my friend. I have a knack for finding typos and would like to meet the editor in Roli Books who let several slip through her pencil. Most of all, I would have liked to see the names of people who played a role in Swapan’s life instead of their being relegated to pronouns: a teacher and his first client as an entrepreneur are the only ones named.

The book is dedicated to his sons with a line “May love be the ampersand between the two of you” and perhaps that’s why I love the book: the ampersand is a delightful but undervalued character that connects almost everything epigrammatically. And I tend to overuse the word “and”… often violating the most fundamental tenet of Wren & Martin.

But, for now, this is all I have to say and you should go find the book. You don’t have to be a lover, a husband, a copywriter or even a parent to enjoy snacking on Swapan’s words… bon appetit!

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Forgetting to Remember

9 Mar

There is something weird happening to the way we remember things. And the way we forget them.

In a digitally-driven world, almost everything we upload/share/email/blog post…whatever, is cached somewhere without any expiry date and floats around in ghostly cyber-space waiting to be touched again by a human being. Unlike the history of earlier times – captured through folklore, twisted by kings and triumphant tribes or exiled forever when a storyteller died – it’s almost as though we’re all in a mad hurry to record every stupidly trivial detail of our lives via 140 characters or silly status updates.

And then we live in fear, having forgotten what we said, where and when. But knowing full well that Google knows it all and will make your spur-of-the-moment slur available on demand for a potential employer or, worse, a suitor. Which is where a tool (drop.io) allowed you to put an expiry date on everything you shared in the cloud. It would have had immense value except that its owners went in for valuation and sold out to Facebook. Mover over Google, Facebook doesn’t want you to remember and retract.

But that’s not the weirdness I alluded to, above.

My worry is that we are now a generation of people (digital migrants and natives alike) who simply cannot remember many things that some of us did in the pre-mobile, pre-Google era… like birthdays and phone numbers. Wasn’t there a time when you could recall every phone number you frequently dialled straight off the top of your mind? How many can you remember today? Two, three, four perhaps and they’ll probably be of people you love. There may be the odd phone number or postal address from a decade ago that’s indelibly etched; but not too many, I’ll wager. Is it because we no longer actually dial (or punch in) a number? Or is it because we’ve handed over the responsibility of remembering to ever-growing memory chips that sit inside our mobile and computer hardware? Will we need an app soon to tell us who we’re fond of?

I have a crazy time remembering things I’d like to forget about. It’s worse if you forget the things you should remember.

Update (March 10): Even NYT agrees with me in a funny way 😉

Nothing

23 Feb

There are times when you need someone to do nothing with.

Someone to just be there. Not to speak with or listen to. Not to touch or be caressed by. No whiff, no whisper, no kiss, no comforting… Just nothing.

Nothing more, nothing less.

But it isn’t easy to do nothing. Programmed as we are to continuously engage in social activity, we look for films to watch, books to read, links to share, friends to hang out with, calories to burn, beer to guzzle, tweets to type and statuses to update…try nothing for a change.

Nothing is a noun, not a verb – so inaction is inbuilt. ‘Do nothing’ is a paradox.

That’s it for now. Nothing else.

The Future of History

2 Feb

The Great Sphinx and Giza's Pyramids
There was a time when Egypt conjured up three stereotypical images: the Pyramids, the Great Sphinx and Mummies. But that was before the country jumped out of textbooks and was thrust on to news (and new) media that have succeeded in pushing back those enduring images and replacing them with those of angry young men confronting a strangely silent army on the streets of Cairo. Strong, soundless monuments have given way to volatile, vocal and violent mobs. And to vulture-like vicarious newsmen who wait for that defining moment of either a fall or a photo-opp that will turn a lensman into a legend. Suddenly, there is no sign of ancient Egypt: almost as though history has been shrouded by present-day flags and banners of protestors.

Clearly, a country known for its history stands at the threshold of a new, albeit uncertain, future. The problem with “a million mutinies” (as Sanjay quipped on Facebook) is that it has no single, unifying leader. So, while there is unanimity in demanding President Mubarak’s resignation and exile, there appears to be no one who is popular – or capable enough – to take charge of a country of 80 million people. It may be good to rebel and have a goal in mind but once that is achieved, what next? After the fall, a country needs someone to rise and take charge before anarchy takes over. The longest-serving president of Egypt brought, if nothing else, stability.

The dissent against him, however, is not new. It’s just that the manner and speed at which it has exploded that defies all logic at one level. In October last year, on a vacation, Egypt came across as a placid but simmering nation. People were, by and large, unhurried and our local tour operator, Mahmood, attributed it to the heat. Though with the kind of crowds one saw in Cairo and with petrol being cheaper than bottled water, there is no way that a car can hurry on its streets any way. Sheesha-smokers at El Fishawy in Cairo's Khan-el-Khalili MarketBesides, the ubiquitous sheesha with its intoxicating agents, added to the languidness of the locals. I have tried calling Mahmood to check if he, his young wife and two children are well but his phone goes unanswered: I can only hope that he is busy (though there are no tourists around) and not part of the madness that seems to have swept Cairo. It was Mahmood who first let on that Mubarak had allowed things to slip (by that, he alluded to inflation) and that the forthcoming elections were sure to be a sham. He even joked about the President being a modern-day Pharoah, though far less benevolent. The Pharoahs were actually extremely forward thinking and had created a Nilometer that measured the level of water in the river that is Egypt’s lifeline (even today) before determining the rate of taxation on their people. Very high or very low levels of water indicated floods or famines and led to lower taxes that year – incredibly simple, incredibly people-friendly and way ahead of its time like so much else the ancient Egyptians did. Nilometer at Kom Ombo

And so, Egypt was all about long, lazy, liquidy cruises on the Nile; treks around and into the Pyramids, crawling into empty tombs in the Valley of Kings, coffee at Khan-el-Khalili and the Mediterranean allure of Alexandria. In the course of covering geographical milestones, history was being experienced just as it should be on any voyage. A long time ago, in another avatar, working on a documentary film script for the Indian tea industry (with the ever-suave Kabir Bedi as the protagonist) I had written “Khazana toh khoj mein hai” i.e. in the journey lies the treasure. Egypt was just that.

Except for one niggling feeling that persisted: as a tourist, you never experienced the same sense of awe and pride from the locals in their historical treasures as we would perhaps do with our Taj Mahal and Red Fort and Gateway of India (Pinku-loves-Tinku graffiti, spitting and public urination being ignored for the moment). The locals who depended on tourism for a living were out to take you for a ride (there is no standard pricing for anything that one buys – including water or juice or colas) and were there to literally cash in on tourists. (Yes, yes, I can hear friends like RP Kumar and Vikas Mehta who have lived in Cairo exclaim “Just as we do in India!”) Even the museum in Tahrir Square, now the epicentre of dissent, was unkempt and disorderly and, having seen Nefertiti’s bust in Berlin Nefertiti: now a Berlinerand many Mummies in the museums of Paris and London, one didn’t want to pay extra for the Mummy Room here. Every ancient temple you visit will have a horde of shops and street-hawkers at the exit so that you are assaulted with cheap, unlikely-to-last souvenirs that kill the grandeur of long-standing edifices.

Why is it that the temptation of the transient takes precedence over more permanent things? Why is there such a hullaballoo about the banning of the Internet in Cairo when we should be worrying about where Egyptians are getting their food? Why gloat about the role of Twitter when schools and offices are shut and the entire country has ground to a halt? Have real priorities given way to the virtual? Is the medium taking over the message itself?

Perhaps this is the way it is meant to be. Perhaps Egypt has stood still for far too long and is now trying to rush ahead to meet an uncertain future. The dust – and there is plenty of it blowing in from the Sahara – will take time to settle and its chronicles will probably be written, and rewritten, several times in the next few weeks. But as long as its people realise that their tomorrow lies not in looking back and merely cheering about today’s face-off with an army that refuses to fight back (strange yet sane)…

History, as the cliché goes, will never be the same. Nor will Egypt.

Perhaps a leader will emerge from the marching millions and the Pyramids and Sphinx will come back on to your television screens soon.

Perhaps history will find its future again.

First Law of Mubarak

2 Feb

Mohitoz’ Law #267

Courtesy Ron Mukherjee

When people feel gypped, it is pointless cutting out their ‘e’.

Law of Preity Zinta

28 Jan

Mohitoz’ Law #224

Just because I tweet from where I sh*t, it doesn’t mean I’m a twit.

Preity Zinta

Stuck in a toilet, Ms Zinta tweeted while she waited...

Starstruck

22 May

On May 8, Gul Panag launched Samsung’s new touchscreen phone, Star. Before and after she did this, she was tweeting away about her trip to Hyderabad where the launch took place and about an awful experience on a Jet Airways flight.

What seems to have gone unnoticed is that she was promoting the Samsung launch (not the phone) from her iPhone… is Samsung aware?

Don’t believe me? Hit this tweet of hers…and notice that the update was sent from PocketTweets (an iPhone app); of late she’s moved to TwitterFon, another iPhone app.

Or, see this:

Samsung Tweet via iPhone

Samsung Tweet via iPhone

So long Samsung… is your Star is being two-timed by the star?