Scampaigns

19 Mar

In 2003, I left not just the advertising agency that had been home for 16 years, but also the industry. And I’ve watched award parades turn into painful charades, with a handful of agencies fighting like children to win trophies for campaigns that get published in obscure media for non-existent brands.

One part of the advertising industry calls them scams. I thought I’d call them scampaigns – and tried my luck on Urban Dictionary. Now, it’s entry number nine in there 🙂

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